LinkedIn

The Basics of LinkedIn is a practical video session designed for business owners, solopreneurs, and in-house marketing teams who want to use LinkedIn more effectively without overcomplicating things.

Whether you’re posting content, building your company presence, or running LinkedIn ads, this program helps you understand how LinkedIn actually works and how to use it strategically to reach the right audience.

You’ll learn how to set up your LinkedIn company page correctly, create content that performs, and run ad campaigns with clear objectives and proper targeting, so your time and budget are spent wisely.

This session is ideal if you’re managing LinkedIn yourself or working with an agency and want to understand what needs to be done, what to track, and what good performance really looks like.

What You’ll Learn

Session 1: The Basics of LinkedIn

• Creating LinkedIn Company Accounts
• Content Posting Best Practices
• Ad Campaign Type Breakdown
• Ad Campaign Setup
• Ad Campaign Best Practices
• Ad Targeting Best Practices

• Ad targeting best practices to reach the right audience