Across the world, businesses are investing in digital marketing—but many still lack a solid understanding of the basics. Even with years of experience, we’ve seen business owners, managers, and marketing teams unknowingly make costly mistakes: from losing access to their own digital profiles to running poorly optimized campaigns that drain budgets without delivering results.
We created The Basics of Digital Marketing to close that gap. Our goal is to give business owners and marketing professionals the confidence and knowledge to build strong foundations. Whether you're managing your own campaigns or working with teams and agencies, this program will help you understand what needs to be done—and what questions to ask.
For those looking to go further, we also offer one-on-one campaign reviews and a limited number of monthly retainers for brands who want ongoing support beyond the fundamentals.
With over 35 years of combined experience in marketing and communications, we bring the perfect balance of strategic insight and hands-on expertise.
Our mission is simple: empower entrepreneurs to take control of their digital marketing and grow with confidence.
Shemani Jayasinghe - Co-Founder | Director Brand & Client Experience
With over 20 years of experience in branding, communications, and digital marketing, Shemani brings a rare dual perspective — having spent the first decade of her career in agencies managing strategy & client relationships working across a diverse range of brands, and the next 12 years on the client side, growing brands across Australia, Sri Lanka, and the UAE. Her deep understanding of both worlds has shaped her mission: helping businesses bridge the digital knowledge gap and take control of their communications.
Outside of work, she’s a foodie, travel lover, and self-confessed crime show binge-watcher who’s always up for a good conversation and meaningful connection.
Jevon Raymond - Co-founder | Director Digital
Jévon Raymond is a seasoned digital marketing professional with 15 years of experience driving growth in emerging markets and across the globe. As a Digital Marketing Consultant, he spearheads innovative multi-channel campaigns and strategies across diverse industries. He also co-founded xDigital Solutions in 2018, a successful digital transformation startup where he helped businesses boost their online presence through data-driven marketing. Jevon is a digital marketing expert who stays at the forefront of industry trends – from SEO and social media to AI-driven campaigns. His friendly, collaborative leadership style and proven track record of high-impact initiatives have made him a trusted partner for corporate clients in the UAE and around the world.