WHAT YOU'LL UNDERSTAND

You will master the fundamentals of digital marketing, enabling you to manage and evaluate your own campaigns effectively and avoid the high costs. This program is designed for entrepreneurs, small business owners, and professionals who want to understand, implement, and manage their own digital marketing strategy.

WHAT YOU'LL GAIN

  • Confidence to set up and manage your own marketing
  • A clear understanding of digital platforms like Meta & Google
  • The ability to run targeted ad campaigns that convert
  • Insights to track and optimize your marketing performance
  • Knowledge to evaluate agency work and make informed decisions

Session Guide

  • Introduction

    • What You’ll Learn
    • Things You Will Need and Information You Should Collect
    • What Each Social Platform Is Best For
    • When You Should Be Thinking About Advertising and On Which Platforms
    • What Is First‑Party Data and Why It’s Important

  • Session 1 - Everything Facebook Business Portfolio

    • Creating a Meta Business Account
    • Claiming Ownership of Your Facebook Page and Instagram Account

  • Session 2 - Tracking Pixels. What are they?

    • Creating Your Tracking Pixel
    • Basic Conversion Events
    • Custom Conversion Events

  • Session 3 - Conversion Events and Developer Ops

    • Checking Whether Your Website Developer Has Added Custom Conversion Events to Your Website
    • Adding Custom Conversion Codes to Website Builder Tools

  • Session 4 - Ad Accounts and Audiences

    • Creating an Ad Account
    • Creating Saved Audiences
    • Creating Remarketing and Lookalike Audiences

  • Session 5 - Campaigns, Objectives and Dashboard

    • Creating Ad Campaigns
    • Ad Type Walkthrough
    • Ad Creation Walkthrough

  • Session 6 - All about that Google

    • Creating Google Ads, Google Analytics, Google Search Console, and Google My Business Accounts
    • Claiming Ownership of Your Google Maps Listing

  • Session 7 - Everything Google Analytics

    • How to Use Google Analytics 4
    • How to Verify Your Conversion Events
    • How to Request Custom Conversion Events from Your Website Developer

  • Session 8 - Google Ad Words and Targeting Best Practices

    • How to Use Google Ads
    • Campaign Type Breakdown
    • Google Ads Campaign Setup
    • Campaign Best Practices for Google Ads

  • Session 9 - Google Search Console

    • How to Use Google Search Console
    • How to Optimise Your Website for Basic SEO

  • Session 10 - The Basics of LinkedIn

    • Creating LinkedIn Company Accounts
    • Content Posting Best Practices
    • Ad Campaign Type Breakdown
    • Ad Campaign Setup
    • Ad Campaign Best Practices
    • Ad Targeting Best Practices

  • Session 11 - Content Creation

    • Content Creation Best Practices
    • Images vs Video
    • Content Customisation
    • How to Measure Content Success

  • Session 12 - Influencer Marketing

    • Introduction to Influencer Marketing
    • How to Evaluate Influencer Analytics
    • How to Determine Whether an Influencer Is Right for Your Brand
    • How to Vet an Influencer’s Background

HOW IT WORKS

  • Pre-recorded, step-by-step sessions – Learn at your own pace
  • Total watch time - Less than 6 hours
  • Accessible anytime, anywhere – Watch on desktop or mobile
  • One-time payment, lifetime access – No subscriptions, no hidden fees
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The Basics

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