Influencer Marketing

The Basics of Influencer Marketing is a short, practical session designed to help business owners and marketers make smarter decisions when working with influencers.

Instead of choosing influencers based on follower count alone, this session teaches you how to evaluate performance, assess fit, and avoid costly mistakes.

You’ll learn how to identify influencers who genuinely align with your brand and can deliver real value, not just visibility.

What You’ll Learn

• An introduction to influencer marketing
• How to evaluate influencer analytics
• How to determine if an influencer is right for your brand
• How to  vet an influencer’s background