All about that Google

All About That Google is a step-by-step video session designed for business owners, solopreneurs, and in-house teams who want to understand how Google works, without getting overwhelmed.

If you have a website but aren’t sure how people are finding it, how to track results, or how to run Google Ads properly, this program gives you the foundations you need to do it right.

You’ll learn how to set up and connect the essential Google platforms, understand your website data, run effective campaigns, and improve your website’s visibility on search  so your marketing decisions are based on data, not guesswork.

Whether you’re managing things yourself or working with an agency, this program helps you understand what needs to be done, what to track, and what questions to ask.

What You’ll Learn

Session 1: All About That Google

• Creating Google Ads, Google Analytics, Google Search Console, and Google My Business Accounts
• Claiming Ownership of Your Google Maps Listing

Session 2: Everything Google Analytics

• How to Use Google Analytics 4
• How to Verify Your Conversion Events
• How to Request Custom Conversion Events from Your Website Developer

Session 3: Google Ads & Targeting Best Practices

• How to Use Google Ads
• Campaign Type Breakdown
• Google Ads Campaign Setup
• Campaign Best Practices for Google Ads

Session 4: Google Search Console & Basic SEO

• How to Use Google Search Console
• How to Optimise Your Website for Basic SEO
• Fixing common issues that stop your site from ranking