All about Meta

All About Meta is a video session designed for business owners, solopreneurs, and in-house marketing teams who want to understand how Meta (Facebook & Instagram) actually works without confusion or guesswork.

If you’re boosting posts, running ads, or working with an agency but don’t fully understand what’s happening behind the scenes, this program gives you the fundamentals you need to take control.

You’ll learn how to correctly set up your Meta Business Portfolio, ad accounts, tracking, audiences, and campaigns, so your budget is spent wisely and your ads are built for results.

Whether you’re running ads yourself or managing an agency, this program helps you understand what needs to be done, what to look for, and what questions to ask.

What You’ll Learn

Session 1: Everything Facebook Business Portfolio

• Creating a Meta Business Account
• Claiming Ownership of Your Facebook Page and Instagram Account

Session 2: Tracking Pixels. What Are They?

• Creating Your Tracking Pixel
• Basic Conversion Events
• Custom Conversion Events

Session 3: Conversion Events & Developer Setup

• Checking Whether Your Website Developer Has Added Custom Conversion Events to Your Website
• Adding Custom Conversion Codes to Website Builder Tools
  

Session 4: Ad Accounts & Audiences

• Creating an Ad Account
• Creating Saved Audiences
• Creating Remarketing and Lookalike Audiences
  

Session 5: Campaigns, Objectives & Dashboard

• Creating Ad Campaigns
• Ad Type Walkthrough
• Ad Creation Walkthrough
  

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